Tagged: promotion
SPECIAL GUEST POST – BUILDING YOUR CONCERT RESUME
Hello everyone! The following is a special guest post care of Seythe McCoy, expert booking agent for Live360 Talent Booking, Tour Management and Consulting. Remember, the business side of music has become more important than ever, and making the right offer with experienced professionals when booking talent can mean the difference between a sellout show and an empty house. Know this!
THE SCENERIO
“Hi Jay, I understand you to be a booking agent.
I am looking to do my first public concert and I am looking to book Jay Z, U2 or Aerosmith. LOCK IT IN!”
If I had a nickel for every time I hear this from new clients/talent buyers….
For insiders of this industry, I need no further explanation. However, for others, there are a few glaring issues with this request as well as some insight.
NO Artist of that caliber would consider doing this type of event because:
(a) They dont have a past business relationship with said promoter.
(b) The Promoter has no history of doing a show of such magnitude with the ability to effectively promote it.
(c) When big artists decide to tour, they usually do business with only one promoter i.e. Live Nation, AEG etc.. (have you noticed that we haven’t even discussed fee guarantees or dates yet?)
THE SOLUTION
Instead of focusing on situations that will no doubt end in unanswered phone calls and wasted time, try utilizing your resources on emerging talent that are fast approaching critical mass (household names) within your market. This will also help the promoter develop a keen sense of recognizing industry trends and this will establish yourself with those artists in the future once their level of success has heightened. Assuming that you maintain a profitable business and a solid reputation, you will no doubt get your opportunity for the big leagues. But first…. Build Your Resume!
For more information on Live360 and to book top tier talent, be sure to visit live360booking.com.
Chicago Music Commission
At this point, the Midwest isn’t known as the most upwardly mobile place to be in the U.S. When lots of people think about cities like Detroit, St. Louis, Cleveland and Gary, some of the first things that come to mind are violence, decay and mass exodus of citizens. But there’s still a lot of life left in these and many other Midwestern cities, especially when it comes to music and those that want to make a name in the industry as entrepreneurs, artists and business people. One of the strongest cases that could be made for such a fact is the Chicago Music Commission, a six-year-old non-profit foundation in the Windy City focused on growing and maintaining the music business base of Chicago and growing a new culture of music business entrepreneurship by any means necessary.
One of the biggest goals of the Chicago Music Commission is to grow and transform Chicago’s relationship with its world-class music community. CMC looks to help Chicago, as a music city, thrive and grow on its own terms. This is done primarily through CMC looking to build strong ties between the arts, business, government and music communities with bi-monthly workshops, online podcast discussions and forums, and newly introduced music community programs.
Resources are, many times, exactly what today’s music business entrepreneur both lacks and needs, and the Chicago Music Commission offers a wide array of them, from the CMC Blog to the Musicians at Work Forums ( a free, monthly forum featuring some of Chicago’s most sought-after music biz professionals) to ChicagoFestivals.net, a site where you can find information about all of Chicago’s music festivals in one place.
Need more info on a certain topic of the music industry and don’t know where to turn? You won’t have to look far with CMC! The Musicians at Work Forums are also available online and cover everything from music licensing, podcasting and blogging, merchandising, press and promotion, booking gigs, marketing, Intellectual Property, studio time and a whole lot more.
Again, I can’t stress enough how important information and knowledge are to today’s musicians and artists. The Chicago Music Commission is doing all that it can to make sure that message isn’t lost. Be sure to check the site out and increase your knowledge as a new age music business entrepreneur at http://www.chicago-music.org.
