Here is a discussion on the web series “This Week In Marketing” from just over a year ago featuring journalist, educator and author Dan Charnas, who authored the amazing book “The Big Payback: A History of the Business of Hip Hop”. I personally read the book cover to cover and thought it was awesome how Charnas gave a running timeline of the beginnings of Hip Hop business practices, from the birth of Sugar Hill Records to the ascension of Def Jam via Russell Simmons and Rick Rubin, to the importance of KDAY to Hip Hop radio in Los Angeles and throughout the country, to the business of Hip Hop journalism, and even the ideal of the branded, business-minded Hip Hop artist that we still see to this day. Anyone that counts themselves a fan of Hip Hop should read this book for a better sense of how the business of Hip Hop has taken hold of the entire world. But check out the video first!